This music video is very similar to how we imagine ours to be. It is redundant to R&B/Pop videos not having a particularly strong storyline, most of the video is focused on showing the artists star persona which will be the demand of the record label. This video proves Laura Mulveys theory about the male gaze where women are objectified and there to be looked at which she is in this video however she is an alpha female when she begins boxing but still keeping the male gaze as a feature because she is not wearing appropriate boxing gear. The shots become much quicker as the chorus begins however the song is quite slow so most shots are long takes. There are quite a few dance routines which are taken in short takes with camera movement on a crane and zooming. During these dance routines it fragments the camera into parts of her body to focus on, e.g hands, feet. In female artists music videos there is quite often a good looking man which challenges the rule of the male gaze and gives a female gaze on the man topless. This is something we would like to include in our video because it will fit the target audience which are girls between the ages of 16-25.
This music video is very similar to how we imagine ours to be. It is redundant to R&B/Pop videos not having a particularly strong storyline, most of the video is focused on showing the artists star persona which will be the demand of the record label. This video proves Laura Mulveys theory about the male gaze where women are objectified and there to be looked at which she is in this video however she is an alpha female when she begins boxing but still keeping the male gaze as a feature because she is not wearing appropriate boxing gear. The shots become much quicker as the chorus begins however the song is quite slow so most shots are long takes. There are quite a few dance routines which are taken in short takes with camera movement on a crane and zooming. During these dance routines it fragments the camera into parts of her body to focus on, e.g hands, feet. In female artists music videos there is quite often a good looking man which challenges the rule of the male gaze and gives a female gaze on the man topless. This is something we would like to include in our video because it will fit the target audience which are girls between the ages of 16-25. 
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