Our audience for our contemporary R&B music video will be the younger generation who enjoy mainstream music. They will be D to C1 on the jicnar scale this means they will be the lower end of society. The ages will range from 16-25. They are from College to School and University. The type of people who watch shows such as X factor. They will have a very mainstream fashion sense and enjoy partying and socialising in their spare time. A standard weekend for them will involve meeting up with friends, going out to town and getting really drunk. They wont be particularly glamorous because they have an urban edge to their style so will shop in various places including Topshop and River Island. They listen to people like Rihanna, Jessie J, Rita Ora, Chris Brown, Tinie Tempah and Nicki Minaj.They will wear make-up however not to excess.They may be in relationships or not because this genre features love and independence. They dislike indie and rock music. However enjoy Pop, Hip hop, R&B and rap. My audience will attend festivals such as iTunes festival, big chill and V festival. They enjoy watching new music videos and searching for new artists on YouTube etc. They enjoy making new friends and meeting new people. They are outgoing and confident. The women are similar to the men because they both have an urban edge to their fashion sense, the men will be fashion concious and neatly groomed looking clean and fresh. They take pride in their appearance with a trendy hair cut fitting with society. The men will have tattoo's however not completely covered like rap artists are. They also have piercings.
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