

The thing i would change if i could would be the colour of the font because that was what my audience didn't like about it.
After finishing the digipak i began thinking of ideas for the music video. We drew up a storyboard of a rough draft of our ideas and created an annimatics which is a collection of images fitting together to make a draft video. We uploaded this to YouTube so we were able to then upload it to the group for feedback on what people thought worked well and what didn't. Some good points we received were that they liked the cake idea of having a stop motion effect which we did go onto use in our video. The animatic was a very vague idea of what we wanted to do due to the limited amount of time we had which was commented on for the rushed images. They liked the red lipstick which connotes the sexualisation of the artist which we then featured the male gaze.
We did a class activity where we could all give feedback on each others music videos. We used a camera to film it so we didn't miss any feedback given. This was beneficial because our class mates fitted our target audience perfectly. Some of the questions asked were theses:
Did you like it?
What did you like about it?
What did you think of the synaethasia?
Did you notice the visual motif?
Do you think it represented our genre well?
Which conventions did we use?
Who do you think our target audience would be?
What uses could you see the audience making of it?
Do you think it was entropic or redundant?
Do you think the entropy was beneficial for our video?
The feedback we were given was brief however useful. The whole group liked the video however the main element they didnt understand was the ending however we wanted this to be random and entropic because that was the point in our video for it to not have a clear narrative and be particularly redundant. They enjoyed the humor in the video which we wanted them to, also the editing with the blurring effects and the flashes during her dancing parts. The flashes were something they really enjoyed and said they had been edited really well, these were the parts we had found during our research which we liked in Beyonce's video. Our audience didn't notice the visual motif which i don't think is a big problem however it was quite clear because we had lots of close ups of the red lipstick. They mentioned there was aspects of voyeurism which we wanted to include having the frame as a prop with Thea making faces in it, we were very happy they noticed this element in our video because the male gaze was a big part in our genre research so this was a convention we really wanted to incorporate into ours and our audience feedback proved we managed to do this noticeably. When asking the audience whether they felt we represented our genre well they answered yes because they felt we had lots of conventions such as the fast editing, male gaze, lots of visual effects and the use of black and white. We then asked what they thought our target audience would be just to see their opinion which the confirmed what we had wanted which was young teens, however they mentioned only girls, we aimed our target audience at girls and boys since we had the male gaze. We also asked what they thought the audience would get from the video (what uses) Abbie felt the audience would watch the video and want to be like the artist with her behavior and fashion. Charlie felt they could see it as a representation of the target audience.When we asked if they thought it was entropic or redundant on person said the ending of her running off was entropic because it didn't fit into the rest of the video however Abbie said that it was and it wasn't because it is quite typical of this genre to have entropic elements of their videos. There was mixed opinions when asked if it was beneficial for our video because i don't think they understood we wanted the video to be random and somewhat confusing because else the audience would get bored and think its the same as every other music video of that genre.
Some other feedback we got on our facebook group for the final music video was very useful.
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